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iGaming & Prediction Markets

Social strategy
built for
iGaming brands.
Not adapted for it.

Strategy built inside the niche. Built inside the niche, not borrowed from it. Sweepstakes casinos, prediction market apps, real-money iGaming. AI-powered. Senior-led.

3 slots open: Q2 2026
Sweepstakes Casinos Prediction Markets iGaming Brands Sports Betting AI-Native Production US Market Focus Organic Social Paid Media Creative
What I do

Strategy that earns its place in the room.

Senior-level thinking for iGaming brands. The kind of strategist who knows how sweepstakes content gets flagged and how to prevent it.

Channel Strategy

Platform selection, content architecture, audience mapping. Built around your specific iGaming vertical: not copy-pasted from a B2B SaaS playbook.

All tiers

Content Planning

Monthly calendars, hook libraries, trend frameworks. Compliance-aware by default: every piece cleared before it goes near a scheduler.

All tiers

Creative Strategy & AI Production

UGC-style video, scripts and creative briefs for organic and paid channels: Meta, TikTok, Snapchat and Reddit. Sora, HeyGen, Arcads. What actually performs for iGaming audiences.

Direction + Partner tiers

Performance Review

Monthly deep-dives into what is actually moving: what to double down on, what to kill, and a clear brief for the next 30 days.

All tiers

Channel Launch

Zero to presence: profile architecture, early content strategy, and the growth playbooks that actually work for iGaming verticals starting from scratch.

Partner tier

Strategy Audit

The fastest way in. Full channel audit, competitive analysis and a 90-day roadmap you can act on immediately. One-time, no retainer required.

One-time · €1,500–€2,500
Pricing

Flat monthly retainers.
No surprises.

Cancel with 30 days notice. Pause if you need to. Invoice-based: no surprise platform fees.

Monthly
Annual
Save 15%
Strategy Retainer
Channel strategy + content planning
€3,000/mo
Up to 3 clients
Monthly content plan & calendar
Platform strategy & guidance
Monthly performance review
Async consulting via Slack
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Most popular
Strategy + Direction
Full strategy with AI content direction
€5,000/mo
Up to 2 clients
Everything in Strategy Retainer
AI-assisted scripts, hooks & captions
UGC creative direction & briefs
Basic AI visual assets
Book a call
Growth Partner
Full-service growth management
€7,000/mo
Max 2 clients
Everything in Direction tier
Channel oversight & management
Weekly reporting & strategy calls
Priority access & response
Book a call

Not ready for a retainer? Start with a Strategy Audit from €1,500: a one-time deep-dive with a 90-day action plan.

Why Grewity

Niche expertise.
No delegation.

01

Built inside the vertical

A decade running organic strategy in real-money casinos, sweepstakes brands, sports betting and prediction markets. Not an agency that took on a gaming client once.

02

AI-native, not AI-dependent

Real production experience with Sora, HeyGen, Arcads and Creatify. The tools are fast: the judgment about what to make comes from years of watching what performs.

03

Direct access. No juniors.

Every strategy doc, content brief and monthly review comes from the same person who took your call. No juniors, no handoffs.

04

Data-first thinking

Strong analytics background. Recommendations arrive with reasoning: not just vibes and trend reports.

G

Greg

Founder, Grewity

A decade building organic social strategy inside iGaming: real-money casinos, sweepstakes brands, sports betting products across the US and European markets.

Grewity is built around a specific gap: senior strategy in a niche most agencies get wrong, with AI creative production and paid media creative direction included.

iGaming Sweepstakes Prediction Markets Sports Betting AI Content 10 yrs exp
FAQ

Straight answers.

Who is this for?
Sweepstakes casinos, prediction market apps, social gaming brands and real-money iGaming operators: primarily US-focused: who need senior organic strategy but don't want a large agency or a junior freelancer. Typically €500k–€20M ARR, with a marketing budget but no dedicated organic social lead.
Why only 5 clients?
Because the product is senior attention: not managed accounts. At a small number of clients I can do the work properly. More than that and quality suffers.
How do payments work?
Monthly invoices by email: bank transfer or card. No platform fees, no subscriptions to manage. A simple contract with 30-day cancellation notice.
Strategy only or content too?
Strategy is always included. AI-assisted content: scripts, hooks, captions, UGC direction: is in the Direction and Partner tiers. I'm not a graphic designer but I can produce AI visuals and creative direction. Design-heavy assets are available as a separate add-on.
Do you work with prediction market apps?
Yes, though it is worth being clear: prediction markets are a new and fast-evolving vertical. The audience, platform dynamics and content opportunities are genuinely interesting, but I will not overstate experience I do not have. What I bring is organic strategy expertise and a strong understanding of how to build audiences for financial and gaming-adjacent brands. If you are building in this space and want a strategist willing to figure it out properly rather than pretend they have done it a hundred times, that is the right fit.
Can you help with creative for paid media too?
Creative strategy and direction, yes. I can brief, script and direct AI-generated video creative that works on Meta, TikTok, Snapchat and Reddit: the hooks, formats and angles that actually perform for iGaming audiences. What I do not do is run your paid media campaigns or manage ad accounts. Think of it as having a creative strategist who understands paid channels, without hiring a paid media manager.
What does onboarding look like?
A Notion workspace set up for your brand, a 60-minute kickoff call, a full channel audit and a 90-day strategy roadmap delivered within five business days. After that: async via a shared Slack channel day-to-day, plus a monthly video strategy review. No weekly status calls, no lengthy check-ins. Everything documented in Notion so nothing gets lost.
Can I start with just an audit?
Yes. The Strategy Audit (€1,500 to €2,500 one-time) is the fastest way in: full channel audit, competitive analysis and a 90-day action plan you can act on immediately, with or without a retainer.

Let's talk about your brand.

A free 30-minute call. No deck, no pitch. Just a conversation about where you are and where you want to go.

Or write directly: hello@grewity.com